New on Substack: gift subscriptions!

Every day, the Substack team helps readers who have questions about their paid subscriptions. One frequent question is our favorite:

Can I buy a subscription to give as a gift?

Starting today, the answer is: Yes!

How do I buy a gift subscription?

If you are subscribed to a publication, there’s a new button on your account page, just below your payment details, that lets you purchase a gift subscription.

How can publishers tell their readers about gifting?

As a publisher, there is a new button type you can use:

It makes a button like this:

Give a gift subscription

You can use it in posts, on your about page, or in your welcome email.

That’s it! As always, if you have questions, feedback, or ideas please leave a comment.